The Internet can provide a new sense of control over your financial future. The amount of investment information available online is truly astounding. It's one of the best aspects of being a wired investor. For the first time in history, any individual with an Internet connection can:

• Know the price of any stock at any time
• Review the price history of stock in chart format in the Smart Trade platform
• Follow market events in-depth
• Conduct extensive financial research on any company

At InvestDirect you can get real-time stock quotes, daily roundups of the stock market.

One of the great appeals of using an InvestDirect online account is the fact that the account belongs to you, and is under your direct control. When you want to buy or sell stock, you no longer need to call your broker on the phone; hope that he is in the office to place your order; possibly argue with the broker about the order; and hope that the transaction is executed instantly.

At the most basic level, an online trading account with InvestDirect gives you more agility in buying and selling stocks. This is through sophisticated information streams, dedicated trading platforms and sophisticated tools for accessing the markets.

We at InvestDirect specialize in the technique that offers the real time price for the buy and sell orders of the investors and traders. Also due to the high level of transparency with regard to display of information relating to the specific stocks and company profiles, you will be able to get the real time quote for your orders.

Online trading offers you greater transparency by providing you with an audit trail. This involves a complete seamless process starting from order placement, to clearing and settlement and finally ending with a credit into your depository account. All these stages are subject to inspection, thus bringing in transparency into the system.

Online trading integrates your bank account, your trading account and your demat accounts, which leads to easy and paperless trading for you.

You as an InvestDirect online customer will be able to execute the entire trading transaction, right from logging on to our site, to the execution and settlement of your bank account, in a very short period of time.

Trading on the net, gives even the smallest retail investor access to information that earlier was available only to the big traders. This provides a level playing field for all investors in the securities market.

In the case of a demat account your demat account is checked by us before executing your sell transaction. This reduces the settlement risk for the buyer, who is assured of the delivery of the securities and for you as a seller of the securities.

As a client of InvestDirect online, you are given free access to streaming news to give you the latest financial information as it occurs.

You can contact the tele trade desk anytime between 9 AM to 6 PM from Monday to Friday. Any questions you might have will be addressed quickly and your trading ideas and strategies can be discussed with them.

Every trade is confirmed immediately and you will receive an on-screen confirmation following every trade with full details for your records. This avoids costly errors that would have been discovered when it is too late.

The 3-in-1 proposition brings together your Bank¹, Demat² and HSBC InvestDirect Trading account for your convenience. As an HSBC InvestDirect online client you have the choice of opening a bank account upto 5 different banks.

InvestDirect Online works hard to keep your account and personal information secure. From updated security technology to advanced fraud prevention measures, we have the people and tools in place to provide a strong defense against electronic scams and fraud.